Ask More Questions Than You Think You Should.

One can never overlook the importance of details. It’s always better to ask as many questions as you need to get the details that will help you do your job more effectively. When you don’t ask enough questions you wind up assuming things, which is essentially guessing at important facts. This never ends well. Whether you are bidding out a job, planning out a shoot or working on marketing it’s always imperative that you ask questions. Trust me the aggravation you encounter from the person you are asking questions of is no where near the disappointment, anger or exasperation that being ill-prepared will cause. So ask away. 

A good example involves the shot above. We were at the end of the shoot for this lovely piece of salmon and had gotten what we thought was THE SHOT. And then we opted to ask.. “What would happen if instead of cutting the skin we peeled it back and pinned it?” Well, you know what happened? A MUCH cooler shot than the one we previously thought was THE ONE. So never take anything at face value always dig a little deeper and ask questions. 

It pays off. 

Credits:

Photographer: Alistair Tutton

Assistant/Retouch/Arm Model: Adam Caselman

Stylist: Trina Kahl