We’ve been capturing images of Helzberg Diamonds retail locations for several years now and it’s been an absolute blast. It’s a tricky shoot to capture as the jewelry cases are so bright and the casework wood tone is so dark, coupled with the variety of locations to contend with (each mall has totally different rules and different limitations); but I love the final results we’ve created and I love getting to see all the different cities and work with all the different Helzberg teams. 

This was one of their outlet mall stores - a different product mix and slightly different fixtures. After the shoot the images were featured at the Berkshire Hathaway shareholders meeting this year, along with many of the other stores we photographed.

Credits:

Photographer: Alistair Tutton

Client: Helzberg Diamonds

Art Director - Parke Wellman

Assistant - Adam Caselman

Retoucher - Adam Caselman